Deaf Restaurant Owners – 10 Reasons Why Restaurants Should Have An App!
I think by now we’re all familiar with Apple’s iBeacon. For those who aren’t, it’s basically a small device you can set up in and around your location to send push notifications and deals to people in your location’s physical proximity to lure them into your restaurant during meal time.
On Black Friday 2015, a pizza joint called Pizza Ranch ran a promotion that gave their customers double points for coming in and buying from them that day, which generated 67.6% more business for that day than they normally do.
Instead of having someone constantly man the phones and try to understand what the person on the other end is saying and relying on their handwriting to accurately convey what needs to be done to the cooks, the people responsible for filling orders can see plain and clear exactly what needs to be done, along with any special requirements given by the customer.
According to Food Tech Connect, 98% of 18 to 34 year-olds who’ve paid a bill via mobile would like to do so again. But beyond simply paying, 35% like to place their orders on smartphone or tablet, and 40% actually prefer a mobile payment over other options, especially for restaurants offering quicker service.
If you run either reservations, ordering, or payments through your mobile app (or all three), you can set a timer for after one of those transactions is completed to ask your patrons to review your app on one of your online profiles or share their experience on social media. (Possibly for more loyalty reward points… are you seeing how all this works together now?)
And beyond asking people for social shares when they leave and are satisfied with your restaurant experience, you can also send push notifications asking them to leave a review… directing them to the ranking and review site that matters most to you at the moment.
Push notifications can easily solve eating out decisions.
If it’s Friday or Saturday, you can plant the idea of eating in your restaurant that night as early as lunch time. For example, if you’re running a special on some popular dinner plates, you can send a push notification to your app users to let them know. When the time for choosing a restaurant comes, they’ll already be thinking about eating your food and validating it with the fact that they can save money on it.
According to research conducted by the firm Chadwick Martin Bailey, 62% percent of customers are less likely to step into your restaurant if they can’t easily see your menu on their mobile device.
And instead of relying on funny renderings of mobile-responsive web pages, you can make sure your menu is easy to access, front and center, in your app.
Coupons have historically been one of the most popular ways of boosting business, and today is no different. The first coupon went out in 1887, 129 years ago, when a Coca-Cola executive created hand-written notes for a free bottle of Coca-Cola, which then cost five cents.
The idea took hold, and Coca-Cola served 8.5 million free drinks this way between 1894 and 1913, and by 1895, it was sold in every US state.
Much in the same way you’d use images of your food on your website and in your menu to prompt desire for the plates you’re trying to sell more of, you can insert enticing photos of your food on your app.
Seeing an image of food that’s “ready” to eat taps into a core, animal desire to keep ourselves nourished and fed… and the better it looks (and the hungrier we are), the more likely we are to act on it.
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